I have worked with about 15 different SEO professionals throughout my career in Marketing. All of them – every single one – had their own ideas that they believed would “work” to increase my company’s rankings. Most of these ideas were very different. For example, one SEO that worked for me created location specific pages that were virtually identical – another developed thousands of links (most of them outside the US) back to my site. Each one had another “trick” up their sleeve. Some of these techniques worked better than others. Read More
The following was originally posted on LinkedIn on 7/16/2015.
Google recently released a study about how the internet is used to influence B2B purchasing decisions. If you haven’t checked it out and you sell a product or service to other businesses, then you need to stop reading this and go read that. (and then come back!) I’ll wait! Read More